Basic guide to using and setting up LinkedIn
What is LinkedIn? LinkedIn can be a useful tool if used properly. This platform is a kind of social network that was originally built for businesses. However, if used properly, it can also be useful for people, bloggers and internet marketers. The following is a brief description of the mechanism and operation of this social network.
What is LinkedIn?
LinkedIn is a professional social network designed for businesses and partners. Businesses do not necessarily use LinkedIn, but anyone with any purpose can join this social network. For example, people with similar interests or occupations, employees, or self-employed people who have independent websites and blogs can use LinkedIn.
More than one account can be created on LinkedIn. For example, an account for employment and another account for personal work. The second account can be related to blogging or internet businesses in free time. At LinkedIn, you can create profiles, check other people's profiles and employment records, or suggested LinkedIn accounts, and invite others to make calls. This mechanism is somewhat similar to Facebook, except that it is more business-based. LinkedIn can help your routine business, home business or online or offline blog in many ways. But to join Linkedin, there are some things to keep in mind.
1. LinkedIn profile
When creating a profile, keep in mind that LinkedIn is not like Facebook, and that your information and photos need to have an organizational and business approach. LinkedIn can be likened to an extended business card that can increase your credibility with your audience and business enthusiasts.
Personal Details: You must share some of your personal information. For example, put the link address of your website in the profile. The contact link increases your authority on LinkedIn. First register or log in to your profile and then click on Profile in the control bar. On the profile page you can complete the following options:
Website names plus URLs (Website names + URLs)
The above options are the means of communication between you and the audience. By filling in these options you can increase the credibility of your website on LinkedIn. Try to have a Google account as well.
Photo: Do not use avatars. Try to choose the right portrait image for your profile picture. So that your face covers most of the image frame. LinkedIn upload system has a crop service and you can crop your photo.
Headline: The profile title is displayed below the name field and wherever your name appears; So try to express your main goal with this title. For example, do not write "blog owner" but try to promote your name and URL, choose a more appropriate and accurate title that is also an ad for your blog; Like: owner of myblog.com.
Background: You can write descriptions about your personality and background; So first try to provide information related to your business. For example, you can say why you are on LinkedIn or what your purpose is.
Experience: Describe your current activities. If you are a blogger, write your online history, specialties and skills. People need to be aware of your background and skills in order to communicate and use your services and products.
There should be no breaks in the records. What were you doing during these breaks and where have you been? Employers hate job gaps. If you work for yourself online, do not list all the jobs in your resume, but only the jobs that are relevant to your current activity.
Honors and Awards: Try to write about your job. People are often influenced by honors and awards; Because these cases can prove the capability and reliability of individuals. Of course, if you have won a weak and local competition, it is unlikely that you will be able to attract the attention of the employer. So always write related prizes.
Courses-Publications: These two sections allow the generalization of courses and works. This information helps employers or clients understand the value of your work. If you believe that your courses and works can better reflect your capabilities, fill in this section, but otherwise leave it blank.
Skills and Expertise: Try to write down all the skills related to your professional job. Employers or people interested in your specialty are not attracted to unrelated specialties, but for example, if you are proficient in web design or Forex analysis, you can write about related specialties.
Education: If you have a good education and you are proud of it, include it in your resume. Otherwise, just mention it briefly.
The above information is basic information for completing a LinkedIn profile. Profiles are the basis of others' choices for you. Many employers contact people when they see the right resume.
2. Make your profile public
Based on the above information, LinkedIn is not necessarily limited to business users. However, this website is a special type of social network. In fact, Google considers the LinkedIn platform to be one of the most important forms of social networking and gives it special credentials. Publishing a website or blog link on a LinkedIn page can have a huge impact on a page's ranking. Therefore, the importance of the link at the beginning of the previous section and provide contact details is revealed here.
When completing profile sections, try to use the right keywords. You do not have to have a lot of keywords, just to the extent that Google becomes familiar with the focus of the business. Using keywords can improve website SEO. Try using your real name for your profile. Make sure the profile is public. To do this, click on your profile on the home page. Then click on the arrow that appears to the right of the Edit Profile link.
Click the Manage public profile settings button. Then make your profile public. With this link, you can remove any of the sections from the general status as desired. If you are looking for a job, put the Linkedin Profile URL in the CV section. Employers usually click on this link to see more details.
The next step is to find contacts and ways to communicate with others. LinkedIn has a simple user interface and you can find out the features offered with a little searching in different menus. The LinkedIn menu system is very simple.
According to the image, click on Network and then Contacts. LinkedIn offers you several users. Click Add Connections to add more email addresses. This section displays a list of people in your email list who have registered on LinkedIn.
With a little searching on LinkedIn, you will realize that this platform is not just for commercial applications. Of course, like Facebook, it is not just for dating and has a more professional aspect. In the following, various applications of LinkedIn are introduced as a form of business and social networking.
3.How to use LinkedIn
There are several ways to use LinkedIn. LinkedIn is both a business tool for online or offline business and can be used as a tool for social interaction.
1. Make useful connections
Three types of contacts can be created with LinkedIn:
Professional contact: This type of contact is established with partners or business partners. Many individuals and organization contact partners or related businesses to review their activities or reach marketing agreements with them. People, like many social networks, can accept or reject a call.
Customer contact: This type of contact is made with customers and consumers. The purpose of this type of contact is to maintain a professional connection. Facebook and other social networks are more informal forms of communicating with customers. Sometimes many customers never follow the Facebook fan page, but accept the LinkedIn call offer.
4.It is better not to use LinkedIn for personal matters
Personal contact: On LinkedIn, you can also connect with your friends and family. Of course, such a call is made on a professional platform. Try to limit personal and social relationships to Facebook and other personal social networks.
The calls you make should be to your advantage. If you have a request from a person or company in your area of interest, try to assess their own interests before accepting it. Friendly competitors know how to use LinkedIn to communicate in a friendly but competitive way.
Try to update your contact list and friends every month. The People You May Already Know tool can be a good way to evaluate potentially useful contacts. Simply put, if you do not feel good about walking or shaking hands or calling someone, then it is better not to communicate with them on LinkedIn.
2. The benefits of SEO on LinkedIn
Google considers LinkedIn a credible site. Many believe that the value of linking to this site is even greater than the links on YouTube, Facebook or any other social network. Google and Bing both index LinkedIn public profiles.
Google follows the profile page, link to the About or Bio page link on your website; So try to link the two to each other. This creates a link, extract for each page. Link extract is a term in SEO that refers to the value of each page or site through another page. You need to make your website or blog public for contacts on your LinkedIn profile, and people who see your profile. Also make sure to optimize your profile for your keywords.
3. Increase your sales chances
If your website or blog is commercial and you have products to sell, you can use LinkedIn to increase your chances of selling. When you meet someone who can be a potential customer, you can contact them via LinkedIn.
Some people may have registered on LinkedIn; But they do not have the required details. You can invite them to contact you. According to many internet marketers, the customer may buy the product after 6 to 8 product visits or calls. You are halfway there by making a call on LinkedIn.
4. Keep in touch with your customers and contact list
In the Inbox, there is an option to send the message to the contact list. First, click on the message link.
In this section, you can send your message to any of your favorite contacts. In many cases, it is best to connect with businesses and professionals through this option and not use Facebook for messaging. You can use this service to communicate with people in specific geographical locations or people working in a particular industry. You can also send messages to 50 addresses at a time.
Avoid sending spam content: Do not use messaging in any way to promote your products or services. Instead, use it to inform about projects and ideas that you think are useful to the audience. Think of your contact list as your colleagues, not your customer, service provider, or supplier.
5. Brand and advertising vision
Never use LinkedIn for showy advertising, but try to paint your business vision in the right way. You can also create a business page and use it similar to a Facebook business page. By doing this, you can promote your products and services and offer special offers to your page visitors.
Ads on LinkedIn are similar to Google Adwords. In this type of advertising, you can participate in the auction to publish your ads on LinkedIn. You can also promote your business through email marketing and group discussions and announcements. Your business can be a fun blog, affiliate marketing website or franchise, and even Wal-Mart and Microsoft.
6. Build a LinkedIn group
By clicking on the yellow link, you can create your desired group. One of the benefits of group building is access to free email distribution services for group members to call. You can do this once a week, which is still enough. By building and maintaining your own group, you can access a large number of similar groups. It's just like building an internet marketing list.
7. How to use LinkedIn to hire
If you have an empty space in your business, LinkedIn can be a good reference for hiring. For this reason, include social media links in your application form. You can also find out a lot about the person from the LinkedIn profile.
Even a contact list can be a good reference for hiring. People rarely communicate with people who have little in common. You can compare application form information with social media information, hiding false information on social media is difficult.
LinkedIn even lets you go a step further: you can also use your business contact list as a reference. Through LinkedIn, you can find out how people relate to employment opportunities. You can also get to know people somewhat based on their profiles.
8. Use LinkedIn to find a job
Finding a job through LinkedIn. To find the job you want, you need to adjust your profile to suit the job. Write as much as you can about your competencies, skills and achievements. Most companies and job consulting cite LinkedIn as an important tool for job competition.
You can also publish skills, experiences, awards, accomplishments, and anything else that will help you better introduce yourself. With public profile access, not only employers but also many personal managers and human resources can find you.
LinkedIn can dramatically speed up the hiring process
Print your profile and show it to a friend. Ask him out well if he is no longer absorbed in the connection. Use the comments of friends and relatives to improve your profile. LinkedIn is a powerful tool for finding new jobs, and many people have reached good job opportunities by taking the time to build a LinkedIn profile. Try to write an accurate and honest profile because if you want to create a fake profile, you may be fired regardless of your work history. Be honest, LinkedIn will pave the way for you.
Conclusions and final points
Now that you know LinkedIn and its mechanism, you have a powerful tool. A tool that is even more powerful in the business world than Facebook and is not limited to businesses and employees. Anyone can use LinkedIn.
However, it is recommended that you do not use LinkedIn for social or personal purposes; Because LinkedIn is not like Facebook or Twitter; But if you have a small home-based business or services such as content production or SEO, or even a local store, you can use LinkedIn as a useful tool.
If you have experience in professional blogging or internet marketing, you can use LinkedIn to overtake your competitors. LinkedIn credibility is very high in Google search engine. In fact, you can create a very powerful linking structure between your LinkedIn, Facebook and Twitter pages. By connecting social networks to each other, potential customers will find your website more easily.