Pinterest, an ocean of ideas!

Pinterest, an ocean of ideas!

It is not bad to know that this social network, with more than 200 million active users per month (according to the statistics provided in 2017), is one of the most powerful and reputable platforms among the world's largest social networks and for all types of users with tastes and backgrounds. It has a lot to say. By reading this, you will probably join the great Pinterest family. Stay with us!

What is Pinterest?

The name of the social network Pinterest is formed from the combination of the two English words Pin meaning pons and Interest meaning interest. The main reason for this naming is that the general form of Pinterest is similar to a set of boards (boards) with various subjects that have many images, content and links pasted on these boards (Pin). Look for any topic on Pinterest, you will not be left empty-handed.

Pinterest is full of different and creative ideas and solutions for everything you are looking for. If you are a tailor and want to learn the latest collar sewing techniques, if you do not know what to cook for dinner tonight, if you want to get acquainted with urban tourist attractions or even want to lose weight and want to find some new moves to melt belly fat, be sure on Pinterest You will find many ideas. Of course, this platform is a popular place for your pure works and ideas to be seen more and better!

The main feature of this social network is that when searching, instead of a list of sentences and links in a row (similar to the search engine results page), you will see a collection of images that are neatly arranged in front of you, each They will direct you to an article or infographic related to that topic. If you are looking for more accurate results, you can use the suggested Pinterest categories or follow other users whose tastes are close to yours.


The construction and programming of the Pinterest social network was started in 2009 by its current CEO Ben Silberman and his team, and its beta version was released to the public in 2010 on the web. It was in the summer of 2011 that Time magazine listed Pinterest as one of the "Top 50 Websites of 2011". In the winter of 2011, Pinterest was among the top 10 social networks in the world with more than 11 million views per week. Pinterest now offers its services on the web for use on PCs, tablets and mobiles, and its applications have long been available to Android and iOS users.

How does Pinterest work?

To use Pinterest, you need your own account. In this section, we will look at how to work with Pinterest and its tools and features.

Registration and login

If this is your first visit to Pinterest, you will need a valid email address and password to register. For more convenience, it is also possible to log in directly to the site with a Google or Facebook account. Upon arrival, Pinterest will ask you to select a number of topics of interest to you. These topics may be cooking, carpentry, web design, animation, sports cars, cinema or anything else. You can enter the rest of the required information later to complete your account.

Edit account

After registering on the site, click on the button in the upper right corner and select Edit Settings. In this section you can edit your profile, change your profile picture and finally manipulate many other settings such as notifications, sending emails and more.


Pinterest, like many other social networks, has two-factor verification. Just click on the word Security in the settings and activate the two-step verification button. If this option is enabled, each time you log in, you will need to enter the code that Pinterest sends to your mobile phone so that you can log in to your account.


At the top left of the page, there is a section for searching for your keywords. Because Pinterest automatically separates the phrase you are looking for word for word and treats each one as a tag, try to keep the search terms short, simple, and clear. In this section, for every phrase you search, Pinterest offers you other tags that will make your search more personal and accurate. Note the image below, in this image, by searching for the word "wood", words such as "design", "color", "mosaic", "ice cream", etc. are displayed.

Content sharing

Well, now it's time to get started and share some content with others!

As mentioned, Pinterest is inherently image-centric networks. So just as you share your photos and pictures with your friends on Instagram, you can do the same here. Both in the web space and in Pinterest applications, you can place the photo or photos you want (which we will call PIN from now on) on your boards by clicking the + button.

Of course, Pinterest is not limited to this, in addition to single images, you can define multiple boards in your profile, assign each one to a theme, and place different pins on each one. You can even pin the content link on your website to your boards; Pinterest will also find your index image and display it as a clickable image. For content enthusiasts and dear content writers, This feature of Pinterest is extremely effective and helps a lot to viralize your content.

Save pins

Pinterest is full of photos and links, so if any Pin catches your eye, be sure to click the save button in the corner so you can go to it later and read it more carefully. You can even send that Pin to your friends by clicking the send button on other social networks or various media.

Pinterest tools to promote and expand your business

When registering, you will always be asked to state your gender and profile as an individual. But if you want to use Pinterest as a tool to promote your business, art or website, we recommend that you go for Pinterest Business tools. In the following, we will talk more about this.

There are two general ways to build a business profile on Pinterest:

Solution 1: When registering, select the Create a Business Account option, in which case you will be asked for your business name and field of activity.

Solution 2: If you create a regular profile, you can convert your profile to a Business profile. All you have to do is use the Free Upgrade to Business Account option.

Once your profile is converted to business mode, you will be offered a variety of features. The two main tools that Pinterest provides at this time are Rich Pins and Pinterest Analytics. In the following, we will examine these two cases further.

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Get better and more visibility on Pinterest using Rich Pins

Rich pins are pins that can display more information than regular pins. This will make your content more attractive and will help more people see your links. In Pinterest, there are 4 types of Rich Pins.

  1. Product Pins with Product Pins: Using this feature, users can define the price for their products and link it to their online store. As soon as the price changes on the website, the price listed on Pinterest will also change. Of course, this condition is that the product in question is physical and tangible (for example, software or files can not be downloaded) and is not recognized by Pinterest as an unauthorized product.
  2. Recipe Pins: In this type of pins, the necessary ingredients, cooking time and the number of people for whom this amount of food is enough can be displayed in the ready fields.
  3. Article Pins: The ready fields in this type of pin are the title of the article, the name of the author and its summary.
  4. App Pins: Developers who want to promote their app on Pinterest can use this type of RichPin. Users can download the app directly into Pinterest by clicking the Install button. Currently, this feature is only available for iOS.

Get a deeper and more professional view of your business with Pinterest Analytics!

Pinterest Analytics tool provides you with a sea of information about the number of views of your pins, average daily, weekly and monthly clicks, number and process of visiting your website, purchase reports, gender, age, country and language of visitors, etc. Gives.

Note that in order to use the Recharges and most Analytics fields, you must register and verify your website on Pinterest. Final approval may take a few days.

Question: Is there any ability to publish video content on Pinterest?

Yes, but not in a way that in Pinterest you can pin your video directly from one of your boards to your computer or mobile.

Currently, the best way to share a video is to share a link to that video from a video-sharing site such as YouTube or Facebook. Just share the link, select the video index image and write a suitable caption for it. Your video will be placed like a pin among other pins, and the user can click on it to watch the video in the Pinterest environment. Another way to share video is to have a premium account and use paid Pinterest ads.

At the end...

Pinterest is a rich collection of various sciences, skills and arts that are put together in the most eye-catching way possible. If you are interested in social media, you will definitely be interested in Pinterest as well. The unique features of this network, especially the ability to link and no restrictions on the size of images, give smart and creative users the opportunity to use social networks in a different and special way to promote their content and business. And now you know the opportunity. So if you have never been to Pinterest before, create your own account now and market your content like a pro.